Counterfake

The Changing Face of Counterfeiting Counterfeiting is no longer confined to traditional marketplaces or offline imitation networks. It has evolved into a digital phenomenon powered by automation, global logistics, and even generative AI. From perfectly replicated sneakers to AI-generated product images, counterfeiters now use the same technologies that brands rely

Trends as a New Risk Signal Social media-driven virality no longer only signals popularity — it signals vulnerability. When a product goes viral, counterfeiters interpret it as a business opportunity. In today’s markets, being trendy often means being copied. This pattern now affects every consumer segment — from fashion and collectibles

The Rise of Social Commerce and Hidden Counterfeits Platforms like TikTok Shop, Instagram Store, and Facebook Marketplace have transformed global e-commerce, turning social feeds into marketplaces. Millions of small sellers and influencers now drive sales directly through posts, stories, and live videos. Yet, this convenience comes with a hidden cost

Why Manual Legal Work Is Costing Brands Time, Money, and Impact The Bottleneck Behind Trademark Enforcement Each year, global brands invest millions to protect their trademarks and intellectual property. Yet much of this enforcement work is still carried out manually by law firms and brand protection teams — often through long

The gaming industry today is far more than digital entertainment — it’s a multi-billion-dollar merchandise ecosystemfilled with collectibles, apparel, figures, and accessories. Yet this growth has brought with it an equally large counterfeit economy. It’s no longer just about pirated software. Unlicensed gaming merchandise has become a global phenomenon,

Counterfeiting: The Rise of an Invisible Economy Digital transformation has reshaped global commerce — and with it, the nature of counterfeiting. Fake products no longer circulate only in hidden markets; they now thrive across e-commerce platforms, social media shops, and influencer-driven ads. According to the European Union Intellectual Property Office (EUIPO)

Counterfeiting: Europe’s Expanding Challenge Across Europe, the counterfeit goods crisis is accelerating. From Paris boutiques to online shops in London and Milan, fake fashion, cosmetics, gaming merchandise, and sportswear are flooding the digital marketplace. According to the European Union Intellectual Property Office (EUIPO), counterfeit trade costs EU businesses over

Evidence as the Foundation of Brand Protection In the fight against counterfeit products, detection is only the beginning. What determines whether a counterfeit listing is removed quickly or remains online for weeks often comes down to the quality of the evidence supporting the takedown request. An effective evidence package is

Why September Matters September marks more than just the start of Autumn/Winter collections – it’s also one of the most critical periods for counterfeit product activity. As end-of-summer sales wrap up and Fall/Winter 2025-26 collections hit the market, consumer demand shifts dramatically. This transition fuels opportunities for counterfeiters:

The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to spot the difference. This blog explores the origin, characteristics,

Temu, a fast-growing e-commerce platform known for delivering affordable Chinese products to U.S. consumers, is undergoing a major transformation. As of 2025, the company has officially abandoned its direct-from-China import model and is shifting toward a global sourcing strategy. This change means Temu will now prioritize listing products from

With its Fall/Winter 2025 collection showcased at London Fashion Week, Burberry has revisited its roots by presenting trench coats and its iconic check patterns with a modern twist. This move not only celebrates the brand’s timeless legacy but also fuels demand for vintage products. However, this surge in