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Holiday Shopping Survival Guide: The Art of Avoiding Fakes in 2025

Holiday Shopping Survival Guide: The Art of Avoiding Fakes in 2025

The holiday season is here, and with it comes the rush to find the perfect gift. But as we scroll through endless pages of deals, a shadow industry is working overtime. The line between a "great deal" and a "sophisticated scam" has never been blurrier. According

Don't Fall into Tech Traps: How to Spot Fake Electronics?

Don't Fall into Tech Traps: How to Spot Fake Electronics?

You’ve found that pair of wireless headphones or smart watch for "half the market price" during the sales season. It arrived at your doorstep; the box looks great, the packaging seems fine. But are you really looking at an original product, or have you fallen into a

AI and Visual Analytics in Counterfeit Detection: 2025 and Beyond

AI and Visual Analytics in Counterfeit Detection: 2025 and Beyond

The Changing Face of Counterfeiting Counterfeiting is no longer confined to traditional marketplaces or offline imitation networks. It has evolved into a digital phenomenon powered by automation, global logistics, and even generative AI. From perfectly replicated sneakers to AI-generated product images, counterfeiters now use the same technologies that brands rely

The Dark Side of Trends: How Labubu Became a Case Study in Digital Counterfeiting

The Dark Side of Trends: How Labubu Became a Case Study in Digital Counterfeiting

Trends as a New Risk Signal Social media-driven virality no longer only signals popularity — it signals vulnerability. When a product goes viral, counterfeiters interpret it as a business opportunity. In today’s markets, being trendy often means being copied. This pattern now affects every consumer segment — from fashion and collectibles

The New Battleground of E-Commerce: Brand Misuse in Micro-Influencer and Social Shop Networks

The Rise of Social Commerce and Hidden Counterfeits Platforms like TikTok Shop, Instagram Store, and Facebook Marketplace have transformed global e-commerce, turning social feeds into marketplaces. Millions of small sellers and influencers now drive sales directly through posts, stories, and live videos. Yet, this convenience comes with a hidden cost

Manual Legal Work: The Bottleneck Slowing Down Brand Protection

Why Manual Legal Work Is Costing Brands Time, Money, and Impact The Bottleneck Behind Trademark Enforcement Each year, global brands invest millions to protect their trademarks and intellectual property. Yet much of this enforcement work is still carried out manually by law firms and brand protection teams — often through long

The Hidden Threat in Gaming: From Pirated Games to Unlicensed Merchandise

The Hidden Threat in Gaming: From Pirated Games to Unlicensed Merchandise

The gaming industry today is far more than digital entertainment — it’s a multi-billion-dollar merchandise ecosystemfilled with collectibles, apparel, figures, and accessories. Yet this growth has brought with it an equally large counterfeit economy. It’s no longer just about pirated software. Unlicensed gaming merchandise has become a global phenomenon,

AI vs. Digital Counterfeiting: How Intellectual Property Law Is Evolving

AI vs. Digital Counterfeiting: How Intellectual Property Law Is Evolving

Counterfeiting: The Rise of an Invisible Economy Digital transformation has reshaped global commerce — and with it, the nature of counterfeiting. Fake products no longer circulate only in hidden markets; they now thrive across e-commerce platforms, social media shops, and influencer-driven ads. According to the European Union Intellectual Property Office (EUIPO)

The Rising Cost of Counterfeit Goods in Europe: Impact on Fashion, Cosmetics, Gaming, and Football Clubs

The Rising Cost of Counterfeit Goods in Europe: Impact on Fashion, Cosmetics, Gaming, and Football Clubs

Counterfeiting: Europe’s Expanding Challenge Across Europe, the counterfeit goods crisis is accelerating. From Paris boutiques to online shops in London and Milan, fake fashion, cosmetics, gaming merchandise, and sportswear are flooding the digital marketplace. According to the European Union Intellectual Property Office (EUIPO), counterfeit trade costs EU businesses over

Evidence Packages in Brand Protection: Why Standards and Speed Are Critical

Evidence as the Foundation of Brand Protection In the fight against counterfeit products, detection is only the beginning. What determines whether a counterfeit listing is removed quickly or remains online for weeks often comes down to the quality of the evidence supporting the takedown request. An effective evidence package is

September 2025 Marketplace Outlook: Counterfeit Trends, Seasonal Shifts, and SW26 Readiness

September 2025 Marketplace Outlook: Counterfeit Trends, Seasonal Shifts, and SW26 Readiness

Why September Matters September marks more than just the start of Autumn/Winter collections – it’s also one of the most critical periods for counterfeit product activity. As end-of-summer sales wrap up and Fall/Winter 2025-26 collections hit the market, consumer demand shifts dramatically. This transition fuels opportunities for counterfeiters:

The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics

The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics

The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to spot the difference. This blog explores the origin, characteristics,

Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role

Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role

Temu, a fast-growing e-commerce platform known for delivering affordable Chinese products to U.S. consumers, is undergoing a major transformation. As of 2025, the company has officially abandoned its direct-from-China import model and is shifting toward a global sourcing strategy. This change means Temu will now prioritize listing products from

Burberry’s Return to Iconic Designs: Vintage Products, the Counterfeit Market, and Counterfake’s Role

Burberry’s Return to Iconic Designs: Vintage Products, the Counterfeit Market, and Counterfake’s Role

With its Fall/Winter 2025 collection showcased at London Fashion Week, Burberry has revisited its roots by presenting trench coats and its iconic check patterns with a modern twist. This move not only celebrates the brand’s timeless legacy but also fuels demand for vintage products. However, this surge in

The Growing Threat of Counterfeit Cartridges in Turkey and Counterfake’s AI-Powered Solutions

The Growing Threat of Counterfeit Cartridges in Turkey and Counterfake’s AI-Powered Solutions

Counterfeiting has become a significant issue across various industries, and the printer consumables sector is no exception. Through our market analysis, we have identified a major problem with counterfeit cartridges in Turkey. A substantial number of fake products are being circulated, refilled cartridges are being sold as original, and many

The Snob Effect, Economic Challenges, and the Rise of Counterfeit Goods

The Snob Effect, Economic Challenges, and the Rise of Counterfeit Goods

Luxury brands worldwide are facing a major financial threat due to the Snob Effect. This phenomenon occurs when consumers lose interest in a product as it becomes more widely available. When counterfeit goods flood the market, genuine high-end buyers turn away, leading to a direct drop in sales. For luxury

Sports Goods Counterfeiting: Strategies to Safeguard Customers and the Sector

Sports Goods Counterfeiting: Strategies to Safeguard Customers and the Sector

The popularity of online shopping has grown significantly in recent years as the internet has been more widely used. Negative sides of the scenario, such as sports goods counterfeiting, have also been brought about. Counterfeiting is a problem in the sports industry, particularly for products with strong brand recognition. This

Fraud in E-Commerce: What Consumers Need to Know and Ways to Protect

Fraud in E-Commerce: What Consumers Need to Know and Ways to Protect

Fraud on e-commerce sites where we all shop frequently is increasing. Such fraud cases that may be encountered when shopping online can shake the trust of consumers and cause financial losses. In this article, we will cover important topics such as what is e-commerce fraud, how to detect it and

Perfume Counterfeiting: The Growing Threat to the Industry

Perfume Counterfeiting: The Growing Threat to the Industry

People have used perfume as a significant cosmetic and personal care item throughout history. But today, counterfeiting is a major issue for the perfume industry. This problem is increasing in the world and in Turkey. The latest operation in Istanbul reveals that 50 thousand fake perfumes were seized*. In addition

What Did We Do Against Counterfeiting with Our Artificial Intelligence-Based Online Brand Protection Solution in 2023?

The number of counterfeit products is rising daily, which is quite detrimental to brands. According to research, counterfeit products cost the clothing industry approximately 12 billion euros a year, or 5.2% of total sales, and are the biggest source of damage. We have made significant efforts to eradicate them

Protect Your Brand From Counterfeits on Black Friday and Single’s Day

Black Friday, one of the biggest discount events of the year, is a period when brands break sales records. According to research, online sales figures for the year 2022 had reached $9 billion in the United States alone. Black Friday presents a significant opportunity for brands to boost their profits

The Share of E-commerce in Turkey and Fraud

The Share of E-commerce in Turkey and Fraud

With the spread of the pandemic worldwide, the existing e-commerce sector gained significant importance in the global retail market. Most businesses with an online presence started utilizing online stores and/or platforms to conduct their e-commerce marketing and sales activities, as well as oversee logistics and delivery processes. According to

E-ticaretin Türkiye’deki Payı ve e-ticarette Sahtecilik

E-ticaretin Türkiye’deki Payı ve e-ticarette Sahtecilik

Pandeminin tüm dünyada yayılmasıyla birlikte var olan e-ticaret sektörü global perakande pazarında büyük önem kazandı. Online varlığa sahip olan çoğu işletme, e-ticaret pazarlama ve satış faaliyetlerini yürütmek, lojistik ve teslimat işlemlerini denetlemek için çevrimiçi mağaza ve/veya platformları kullanmaya başladı. eMarketer'e göre, 2022 yılında küresel perakende e-ticaret satışları

Mücevherde Sahtecilik

Mücevherde Sahtecilik

Mücevherde sahtecilik, değerli metaller ve değerli taşlar gibi değerli malzemelerin sahte olarak taklit edilmesi veya değerini düşürecek şekilde değiştirilmesi olarak tanımlanabilir. Son yıllarda mücevher sektörü giderek artan bir ivmeyle sahteciliğe maruz kalmaya başladı. Bu alandaki sahtelerin kalitesi, üretici firmanın güvenilirliğini etkileyen bir sorun haline geldi. Amerikan Gümrük ve Sınır Korumanın

Counterfeiting in Jewellery

Counterfeiting in Jewellery

Jewellery counterfeiting can be defined as the imitation of precious materials such as valuable metals and gemstones or altering them in a way that diminishes their value. In recent years, the jewellery industry has increasingly fallen victim to counterfeiting. This type of fraud impacts the quality and authenticity of the