Counterfake

Counterfake

Sign in Subscribe

The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics

The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics

The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to spot the difference. This blog explores the origin, characteristics,

Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role

Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role

Temu, a fast-growing e-commerce platform known for delivering affordable Chinese products to U.S. consumers, is undergoing a major transformation. As of 2025, the company has officially abandoned its direct-from-China import model and is shifting toward a global sourcing strategy. This change means Temu will now prioritize listing products from

Burberry’s Return to Iconic Designs: Vintage Products, the Counterfeit Market, and Counterfake’s Role

Burberry’s Return to Iconic Designs: Vintage Products, the Counterfeit Market, and Counterfake’s Role

With its Fall/Winter 2025 collection showcased at London Fashion Week, Burberry has revisited its roots by presenting trench coats and its iconic check patterns with a modern twist. This move not only celebrates the brand’s timeless legacy but also fuels demand for vintage products. However, this surge in

The Growing Threat of Counterfeit Cartridges in Turkey and Counterfake’s AI-Powered Solutions

The Growing Threat of Counterfeit Cartridges in Turkey and Counterfake’s AI-Powered Solutions

Counterfeiting has become a significant issue across various industries, and the printer consumables sector is no exception. Through our market analysis, we have identified a major problem with counterfeit cartridges in Turkey. A substantial number of fake products are being circulated, refilled cartridges are being sold as original, and many

The Snob Effect, Economic Challenges, and the Rise of Counterfeit Goods

The Snob Effect, Economic Challenges, and the Rise of Counterfeit Goods

Luxury brands worldwide are facing a major financial threat due to the Snob Effect. This phenomenon occurs when consumers lose interest in a product as it becomes more widely available. When counterfeit goods flood the market, genuine high-end buyers turn away, leading to a direct drop in sales. For luxury

Sports Goods Counterfeiting: Strategies to Safeguard Customers and the Sector

Sports Goods Counterfeiting: Strategies to Safeguard Customers and the Sector

The popularity of online shopping has grown significantly in recent years as the internet has been more widely used. Negative sides of the scenario, such as sports goods counterfeiting, have also been brought about. Counterfeiting is a problem in the sports industry, particularly for products with strong brand recognition. This

Fraud in E-Commerce: What Consumers Need to Know and Ways to Protect

Fraud in E-Commerce: What Consumers Need to Know and Ways to Protect

Fraud on e-commerce sites where we all shop frequently is increasing. Such fraud cases that may be encountered when shopping online can shake the trust of consumers and cause financial losses. In this article, we will cover important topics such as what is e-commerce fraud, how to detect it and

Perfume Counterfeiting: The Growing Threat to the Industry

Perfume Counterfeiting: The Growing Threat to the Industry

People have used perfume as a significant cosmetic and personal care item throughout history. But today, counterfeiting is a major issue for the perfume industry. This problem is increasing in the world and in Turkey. The latest operation in Istanbul reveals that 50 thousand fake perfumes were seized*. In addition

What Did We Do Against Counterfeiting with Our Artificial Intelligence-Based Online Brand Protection Solution in 2023?

The number of counterfeit products is rising daily, which is quite detrimental to brands. According to research, counterfeit products cost the clothing industry approximately 12 billion euros a year, or 5.2% of total sales, and are the biggest source of damage. We have made significant efforts to eradicate them

Protect Your Brand From Counterfeits on Black Friday and Single’s Day

Black Friday, one of the biggest discount events of the year, is a period when brands break sales records. According to research, online sales figures for the year 2022 had reached $9 billion in the United States alone. Black Friday presents a significant opportunity for brands to boost their profits

The Share of E-commerce in Turkey and Fraud

The Share of E-commerce in Turkey and Fraud

With the spread of the pandemic worldwide, the existing e-commerce sector gained significant importance in the global retail market. Most businesses with an online presence started utilizing online stores and/or platforms to conduct their e-commerce marketing and sales activities, as well as oversee logistics and delivery processes. According to

E-ticaretin Türkiye’deki Payı ve e-ticarette Sahtecilik

E-ticaretin Türkiye’deki Payı ve e-ticarette Sahtecilik

Pandeminin tüm dünyada yayılmasıyla birlikte var olan e-ticaret sektörü global perakande pazarında büyük önem kazandı. Online varlığa sahip olan çoğu işletme, e-ticaret pazarlama ve satış faaliyetlerini yürütmek, lojistik ve teslimat işlemlerini denetlemek için çevrimiçi mağaza ve/veya platformları kullanmaya başladı. eMarketer'e göre, 2022 yılında küresel perakende e-ticaret satışları

Mücevherde Sahtecilik

Mücevherde Sahtecilik

Mücevherde sahtecilik, değerli metaller ve değerli taşlar gibi değerli malzemelerin sahte olarak taklit edilmesi veya değerini düşürecek şekilde değiştirilmesi olarak tanımlanabilir. Son yıllarda mücevher sektörü giderek artan bir ivmeyle sahteciliğe maruz kalmaya başladı. Bu alandaki sahtelerin kalitesi, üretici firmanın güvenilirliğini etkileyen bir sorun haline geldi. Amerikan Gümrük ve Sınır Korumanın

Counterfeiting in Jewellery

Counterfeiting in Jewellery

Jewellery counterfeiting can be defined as the imitation of precious materials such as valuable metals and gemstones or altering them in a way that diminishes their value. In recent years, the jewellery industry has increasingly fallen victim to counterfeiting. This type of fraud impacts the quality and authenticity of the

Counterfeiting in Cosmetics

Counterfeiting in Cosmetics

With the widespread use of the internet, one of the sectors that quickly adapted to the accelerating process of digitization is the cosmetics industry. Of course, counterfeiters who sell imitations of cosmetic brands also kept pace with this development and moved their products to online platforms. In the cosmetics industry,

Kozmetik Ürünlerde Sahtecilik

Kozmetik Ürünlerde Sahtecilik

İnternet kullanımının yaygınlaşmasıyla hızlanan dijitalleşme sürecine en hızlı adapte olan sektörlerden biri de kozmetik oldu. Bu gelişmeye tabi ki kozmetik markaların taklitlerini satan sahteciler de ayak uydurdu ve ürünlerini çevrimiçi platformlara taşıdılar. Milyon dolarlık piyasa hacmine sahip olan kozmetik sektöründe, US Customs and Border Protection tarafından yapılan araştırmalara göre sahteciler

The Impact of Counterfeit Products on the Global Economy

The Impact of Counterfeit Products on the Global Economy

In recent times, with the increasing trend of online shopping, fraudsters are attempting to profit from this market by selling counterfeit products. However, these activities not only pose a threat to human health but also lead to significant economic losses. According to data from the American Chamber of Commerce, counterfeit

Sahte Ürünlerin Küresel Ekonomiye Etkisi

Sahte Ürünlerin Küresel Ekonomiye Etkisi

Online ortamlarda alışverişin arttığı son dönemlerde, dolandırıcılar sahte ürünleri ile bu pazarda kar etmeye çalışıyor, ancak, bu faaliyetleri hem insan sağlığını tehdit ederken hem de ekonomik olarak ciddi kayıplara yol açıyor. Amerikan Ticaret Odası'nın verilerine göre, sahte ürünler yıllık olarak küresel ekonomiye tam 500 milyar doların üzerinde zarar

Counterfake Teknofest'den Ödülle Döndü!

Counterfake Teknofest'den Ödülle Döndü!

Bu sene yedincisi düzenlenen Teknofest'te Counterfake önemli bir başarıya imza attı. 1000'den fazla girişimin başvurduğu Erken Aşama Kategorisinde, Counterfake en iyi girişim seçildi. Counterfake, yapay zeka destekli algoritması ile online platformlarda ürün ilanlarını detaylı bir şekilde tarayarak sahte ürünleri tespit edip kaldırılmasını sağlıyor. Gelişmiş sistemi sayesinde

Counterfeiting in Stationery Products: Important Steps for a Healthy School Year

Counterfeiting in Stationery Products: Important Steps for a Healthy School Year

As the start of the new school year approaches, students and parents have begun shopping on various online platforms to purchase the necessary supplies. However, in recent years, the increase in counterfeit stationery products has become a serious threat in the market. Parents have the following questions on their minds.

Kırtasiye Ürünlerinde Sahtecilik: Sağlıklı Bir Okul Yılı İçin Önemli Adımlar

Kırtasiye Ürünlerinde Sahtecilik: Sağlıklı Bir Okul Yılı İçin Önemli Adımlar

Yeni okul yılının başlamasına kısa bir süre kala, öğrenciler ve ebeveynleri, ihtiyaç duyulan malzemeleri satın almak için çeşitli online platformlarda alışverişe başladılar. Ancak son yıllarda, sahte kırtasiye ürünlerinin artışı piyasada ciddi bir tehdit haline gelmeye başladı. Ebeveynlerin aklında şu sorular dolaşıyor. ❔''Sahte Kırtasiye ürünlerini nasıl tespit edebiliriz? Satın

Why Should Brands Fight Against Counterfeiting?

Why Should Brands Fight Against Counterfeiting?

Brands targeted by counterfeiters face not only a loss of revenue but also a loss of reputation. Fake products can result in negative experiences for consumers. Research indicates that after a bad experience, 72% of customers might shift to a different brand.

Markalar Neden Sahtecilikle Mücadele Etmeli?

Markalar Neden Sahtecilikle Mücadele Etmeli?

Sahte ürünler, tüketiciler için olumsuz deneyimlere neden olabilir. Yapılan araştırmalar, kötü bir deneyim sonrası müşterilerin %72'sinin başka bir markaya yöneleceğini ortaya koymuştur.

Beware of Counterfeit Products During Summer Months: Don't Compromise Your Vacation!

Beware of Counterfeit Products During Summer Months: Don't Compromise Your Vacation!

the sale of counterfeit goods increases by 9% during the summertime. If consumers are not careful, they may come across fake sunscreens, sunglasses, makeup products, and even charging devices

Yaz Aylarında Dikkat Edilmesi Gereken Sahte Ürünler: Tatilinizi Tehlikeye Atmayın!

Yaz Aylarında Dikkat Edilmesi Gereken Sahte Ürünler: Tatilinizi Tehlikeye Atmayın!

Yapılan araştırmalara göre, sahte ürün satışları yaz aylarında %9 oranında artış göstermekte. Tüketiciler dikkatli olmazlarsa sahte güneş kremi, güneş gözlüğü, makyaj malzemesi ve hatta şarj aletleri satın alabilirler.