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Kaan İrfan Yalta

The Category Trap: Assessing the Risks of Misclassified Product Listings

The Category Trap: Assessing the Risks of Misclassified Product Listings

Executive Summary: We analyze the "Category Trap"—the long-term, systemic impact of misclassified listings on brand equity and marketing data integrity. When fakes are hidden in plain sight, they pollute your search results and skew your market analytics, leading to "Strategic Blindness." This post explores why
17 Feb 2026 2 min read
Algorithm Exploitation: How AI Detects Hidden Counterfeit Ads on Social Media

Algorithm Exploitation: How AI Detects Hidden Counterfeit Ads on Social Media

Executive Summary: In 2026, counterfeiters no longer rely on organic reach; they have mastered the art of "Algorithm Exploitation." By weaponizing micro-targeting and ephemeral ad formats, bad actors are bypassing traditional keyword-based filters to reach high-intent buyers. This "Dark Social" strategy allows them to hide in
17 Feb 2026 2 min read
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