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Brand protection ROI

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Resilience & Measurement—The Final Frontier of Brand Equity
Brand protection ROI

Resilience & Measurement—The Final Frontier of Brand Equity

Executive Summary The final stage of our 2026 Brand Risk Analysis framework marks the transition from tactical defense to long-term strategic resilience. Step 5, Resilience & Measurement, is designed to bridge the gap between technical enforcement and boardroom decision-making. By moving beyond simple takedown counts and focusing on "Trust
22 Jan 2026 2 min read
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