Brand Protection - Counterfake

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Brand Protection

A collection of 4 posts

brand protection roadmap 2026

2026 Q1 Roadmap: A Final Review of the 5-Step Brand Protection Framework

Executive Summary January has set the stage for a critical year in brand security. We have explored how the perimeter of brand protection has shifted from physical assets to sophisticated digital identities and synthetic fraud. This post summarizes our comprehensive 5-Step Framework, providing a clear strategic roadmap for Q1 2026

Brand protection ROI

Resilience & Measurement—The Final Frontier of Brand Equity

Executive Summary The final stage of our 2026 Brand Risk Analysis framework marks the transition from tactical defense to long-term strategic resilience. Step 5, Resilience & Measurement, is designed to bridge the gap between technical enforcement and boardroom decision-making. By moving beyond simple takedown counts and focusing on "Trust

Brand Protection

Synthetic Fraud: Deepfakes and Brand Voice Theft in 2026

Executive Summary In 2026, the perimeter of brand protection has shifted from physical assets to digital identities. Synthetic Fraud—the use of AI-generated deepfakes and voice cloning—has emerged as a primary threat to global brand integrity. This post explores how "Identity Hijacking" targets C-suite executives and brand

Brand Protection

The 2026 Brand Risk Analysis: A 5-Step Framework for Global Integrity

Introduction: Navigating the 2026 Threat Landscape In an era where digital commerce is seamless and AI-generated fraud is rampant, owning a brand means defending an ecosystem. As we explored in our previous deep dive on 2026 Brand Protection: Navigating the New Era of AI-Driven Counterfeiting and Digital Fraud, the methods